AI search is a moving target. Answers are non-deterministic and shift wildly...

https://www.booknose.win/ai-search-is-a-black-box-you-re-fighting-non-deterministic-answers-and-geo

AI search is a moving target. Answers are non-deterministic and shift wildly due to geo variability, making traditional rank tracking obsolete. Agencies build custom stacks because off-the-shelf tools can't capture the actual landscape