Conversational search engines pull from deep archives, meaning that old,...

https://sticky-wiki.win/index.php/When_Your_Past_is_AI%E2%80%99s_Present:_Managing_a_%22Case_Thrown_Out%22_Narrative_in_the_Age_of_Synthesis

Conversational search engines pull from deep archives, meaning that old, negative content you thought was buried can suddenly reappear in a direct answer. When an AI summarizes your reputation, it synthesizes snippets from across the web