How Technical Marketing Directors Replace Outdated SEO Vendors and Lock Down Budget Accountability

https://www.scribd.com/document/983198150/Use-Domain-Rating-DR-to-Justify-SEO-Agency-Selection-and-Budget-A-Practical-30-Day-Plan-188052

Agencies that cling to old tactics - keyword stuffing, link networks, one-size-fits-all content calendars - cost you credibility and budget