Modern procurement teams don't call you first. They scour LinkedIn, G2, and...

https://fast-wiki.win/index.php/How_to_Conduct_a_Branded_Search_Audit:_What_B2B_Buyers_Really_See

Modern procurement teams don't call you first. They scour LinkedIn, G2, and Clutch to conduct digital-first research before ever reaching out. If your online presence looks abandoned or inconsistent, they mark you as a high-risk vendor and move on