Most SEO agencies hit a profit ceiling at 30% because they just sell labor....

https://technivorz.com/four-dots-how-a-novi-sad-agency-cracked-the-code-on-product-evolution/

Most SEO agencies hit a profit ceiling at 30% because they just sell labor. Treat your agency like a lab instead by turning your workflows into internal software. That’s how you break the cycle and start hitting 70% margins.