Online access has changed how we shop by making research easier and faster....

https://wiki-book.win/index.php/What_Does_It_Mean_That_Manufacturers_No_Longer_Control_the_Story%3F

Online access has changed how we shop by making research easier and faster. People now compare products side by side before buying and look for reviews to verify quality. Shoppers often start online, then visit stores to see items in person