Personalization is no longer a nice extra — it’s how we expect digital...

https://ericksexcellentblog.image-perth.org/why-is-personalization-in-everything-from-shopping-to-streaming

Personalization is no longer a nice extra — it’s how we expect digital experiences to work. From streaming services guessing your next favorite show to retail sites suggesting just-right products, AI helps tailor content while keeping you in control