Personalization is no longer a perk—it’s how digital experiences work today....

https://www.bright-bookmarks.win/personalization-is-no-longer-a-nice-to-have-it-s-how-digital-experiences-work-1

Personalization is no longer a perk—it’s how digital experiences work today. From streaming services suggesting shows you’ll actually enjoy, to fitness apps tailoring workouts to your goals, it shapes what you see and do