Procurement teams are risk-averse. Before booking a discovery call, they check...

https://www.pfdbookmark.win/your-vendor-reputation-is-often-the-deciding-factor-before-a-prospect-even

Procurement teams are risk-averse. Before booking a discovery call, they check G2 to see if your solution actually works for companies like theirs. Recent, verified reviews are their primary filter for vetting vendors