Raising prices can boost revenue but sometimes causes fewer sign-ups. In one...

https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180

Raising prices can boost revenue but sometimes causes fewer sign-ups. In one case, a SaaS company saw a 31% drop in conversions but gained a 22% increase in revenue