Rank tracking is officially obsolete for enterprise teams. With AI Overviews...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is officially obsolete for enterprise teams. With AI Overviews causing a 30% drop in click-through rates across European markets, we are seeing a massive shift toward zero-click results. Relying on monthly decks is a liability