Search is shifting from blue links to direct answers. AI assistants like Google...

https://johnathanssplendidcolumns.cavandoragh.org/what-is-agent-first-search-and-why-is-everyone-talking-about-it

Search is shifting from blue links to direct answers. AI assistants like Google Gemini now synthesize data, keeping users within their interface. To stay relevant, SEO teams must pivot to Answer Engine Optimization