Searching with ChatGPT What does Gen Z use instead of Google for SEO

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

As Gen Z turns to searching with ChatGPT rather than Google, SEO changes too. Unpack how conversational AI search affects keyword intent and how creators can adjust to rank well when answers come from a chatbot instead of page lists.