Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop...

https://www.bookmark-belt.win/rank-tracking-is-essentially-dead-with-ai-overviews-we-are-seeing-a-30-ctr

Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop across European markets, focusing on keyword position misses the reality of zero-click search