Traditional rank tracking is failing European enterprise sites. We’re seeing a...

https://www.novabookmarks.win/traditional-rank-tracking-is-failing-us-ai-overviews-have-triggered-a-30-ctr-1

Traditional rank tracking is failing European enterprise sites. We’re seeing a roughly 30% CTR drop as AI Overviews capture traffic, pushing users into zero-click searches. It’s time to stop paying for vanity reports