Traditional rank tracking is obsolete because search behavior has fundamentally...

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

Traditional rank tracking is obsolete because search behavior has fundamentally shifted. We are seeing a 30% drop in EU CTR since the rise of AI Overviews, making zero-click results the new baseline