Users don’t wait anymore. We expect apps to feel like second nature. If you...

https://www.web-bookmarks.win/patience-is-gone-if-your-app-isn-t-ready-the-second-they-open-it-you-ve-lost

Users don’t wait anymore. We expect apps to feel like second nature. If you can’t nail fast loading, they’re gone before the splash screen fades. Pair that with personalization that learns their taste, and you’ve actually earned their time