When people search your brand, they see a snapshot of your company’s integrity....

https://www.mediafire.com/file/dl80x5d2jeak5xr/pdf-92034-41877.pdf/file

When people search your brand, they see a snapshot of your company’s integrity. If a dismissed lawsuit still sits at the top of your results, you are losing trust fast. We know that 374 clicks per 1,000 US searches go to the first few results