When you deal with a damaging headline, you have two real choices: push it down...

https://highstylife.com/why-does-one-bad-headline-outrank-all-my-good-press/

When you deal with a damaging headline, you have two real choices: push it down or take it out. Suppression just hides a story on the second page, but it’s still there if someone digs deep. Removal—or de-indexing—cleans the slate entirely