You’ll notice canned RTD cocktails like espresso martinis showing up right next...

https://spark-wiki.win/index.php/What_Does_NielsenIQ_Say_About_RTD_Demand_and_Why_Should_I_Care%3F

You’ll notice canned RTD cocktails like espresso martinis showing up right next to craft beer on store shelves these days. It’s all about convenience and vibe — perfect for backyard BBQs when you want something tasty and easy without fussy mixing