You’re trapped in a retainer model that rarely pushes margins past 30 percent....

https://www.bookmarkzoo.win/stuck-on-retainers-you-re-likely-capping-your-margins-at-30-treat-your

You’re trapped in a retainer model that rarely pushes margins past 30 percent. Treat your agency like a lab instead. Build tools to solve your own workflow headaches and turn them into software products that reliably hit 70 percent plus margins.