Deepfakes are rapidly emerging as a serious threat in the cybersecurity landscape. Using advanced AI and machine learning, deepfakes can manipulate audio, video, and images to create highly realistic fake content. Cybercriminals are now leveraging these technologies for phishing, social engineering, identity theft, and disinformation campaigns. As a result, organizations face increasing challenges in verifying digital identities and protecting sensitive data. This growing threat highlights the urgent need for robust cybersecurity measures, AI detection tools, and digital literacy. Understanding how deepfakes impact cybersecurity is essential for businesses, IT professionals, and individuals to stay ahead in a digitally deceptive world.