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entity signals SEO 4

https://hotel-wiki.win/index.php/Why_Service_Page_Optimisation_Matters_for_Search_Visibility

Entity signals in SEO refer to how search engines identify and understand specific people, places, or things mentioned on a webpage. When you optimize for entities, you help Google connect context around a topic rather than just matching keywords. For example, linking a business name with its address, reviews, and related entities strengthens topical relevance. This approach moves beyond exact-match keywords and focuses on meaningful associations, which can improve rankings for complex, intent-…