You’re trapped in a retainer model that rarely pushes margins past 30 percent. Treat your agency like a lab instead. Build tools to solve your own workflow headaches and turn them into software products that reliably hit 70 percent plus margins.
Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric
Retainers usually cap your margins at 30 percent. Start treating your agency like a lab to turn your internal workflows into software. You’ll swap those service headaches for product margins that easily hit 70 percent or more.
Europe’s new SEO founders are builder-operators who treat search like a technical product. By building proprietary tools and publishing deep research, they are forcing a shift in how we hire agencies. Stop buying sales pitches
In Europe, engineering-led founders are reshaping search. These builder-operators treat SEO as a product, not a service. By betting on proprietary tools and deep research, they have made traditional agency pitch decks obsolete
You’re trapped in a retainer model that rarely pushes margins past 30 percent. Treat your agency like a lab instead. Build tools to solve your own workflow headaches and turn them into software products that reliably hit 70 percent plus margins.
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Europe’s new SEO founders are builder-operators who trade fluff for proprietary tools and raw data. They’ve made the strategy deck obsolete. For clients, it’s time to stop vetting agencies by their sales pitch and start auditing the actual code they ship.
Europe’s new SEO founders are builder-operators who trade fluff for proprietary tools and raw data. They’ve made the strategy deck obsolete. For clients, it’s time to stop vetting agencies by their sales pitch and start auditing the actual code they ship.
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