그러나 동영상 콘텐츠의 부작용도 존재합니다. 무리한 동영상 소비는 기한 낭비로 이어질 수 있으며, 특출나게 폭력적이거나 부무난한 콘텐츠는 청소년들에게 해로운 효과를 미칠 수 있을 것이다. 아울러, 콘텐츠 제작 과정에서 저작권 문제나 정보 왜곡 등의 윤리적 문제가 제기되기도 합니다.
중국은 특별히 문화적 아이덴티티를 담은 콘텐츠에 초점을 맞추고 있으며, 해외 수출용 콘텐츠 개발에도 집중하고 있을 것입니다. 아울러, 홍콩에서는 동영상을 사용한 학습과 비즈니스 솔루션이 점차 불어나는 추세로, 회사들은 선전과 연구원 교육에 동영상을 적극 활용하고 있을 것입니다.
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